We install digital screens in high school gyms and handle everything — content, operations, and ad sales — to help schools generate real money with zero lift.
That revenue funds NIL opportunities, elevates basketball programs, and enhances the game-day experience for fans and players alike.
Boogie Down Media transforms highly competitive high school basketball gyms into revenue-generating media hubs that directly benefit athletes and their respective programs.
I didn’t play high school basketball, but going to St. Raymond’s H.S. in the Bronx delivered me into a world I never expected. That experience opened my eyes to the passion, talent, and tradition behind New York’s basketball culture. I’ve been locked in ever since.
Since then, I set off to build a career in digital media, helping major platforms like AOL and Yahoo! turn audiences into revenue. I learned how media, data, and distribution power everything in advertising. But I never stopped thinking about those gyms, those coaches, and most of all, those incredible athletes.
This is how I bring two decades of media experience back to the game that raised me — by building a system that keeps high school basketball competitive, unlocks real opportunity for student-athletes, and helps programs thrive for the long run.
If you’re looking to support the next generation while aligning your brand with something real, this is your shot to be courtside for it.
Founder, Boogie Down Media
20+ years in digital advertising & monetization
Partnerships with brands like AOL, Yahoo!, PubMatic, Raptive
Deep roots in the New York high school basketball community
Host & creator of Dribble N’ Dimes (NYC hoops podcast)
Advocate for student-athlete NIL and program funding opportunities
